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생산성 · App Store · 미국레드오션

to do list

todo listto-do list

이 페이지의 신호는 검색 수요가 아니라 경쟁 포화도입니다. 판단은 직접 하시되, 근거는 여기 다 펼쳐 둡니다.

수요 읽기

두 모델이 독립적으로 평가 (측정 아님, 애널리스트 의견)

의견 갈림
Opus
미온기본 미리알림과 Todoist 같은 흔한 앱으로 대부분 충분하고, 새 앱을 깔 이유는 기본기능 유료화 불만 정도다.
Codex
안 원함할 일 관리는 기본 미리 알림과 기존 인기 앱으로 충분해, 제시된 불만만으로 새 앱 설치 수요를 입증하기 어렵다.

Opus와 Codex 두 AI의 읽기입니다. 측정된 수요가 아니라 판단이에요. 둘이 갈리면 그만큼 불확실하다는 뜻입니다.

01

경쟁이 얼마나 센가

상위앱 리뷰 집중도로 본 포화도

검색 결과 앱
23
개수만으론 포화도 못 가림
상위10 리뷰 합
903,710
핵심 포화 신호
1위 앱 리뷰
46,117
지배적 강자 여부
상위10 중앙값
75,763
리뷰 분포
현지 문자 앱
100%
로컬화 정도
1년+ 방치
0%
높으면 빈 틈

상위 앱 리뷰가 46,117개에 달하는 지배적 강자가 있습니다. 정면승부는 비추천, 좁은 틈새로만.

02

누가 이미 있나

상위 경쟁앱 (검색 연관도 순)

앱평점리뷰
To Do List MinimaList & WidgetInner Grow Limited4.7746,117
Microsoft To DoMicrosoft Corporation4.72264,854
Todoist: To Do List & CalendarDoist Inc.4.8127,796
Do! - Simple To Do ListSIMPLERION Co., Ltd4.7326,164
Structured: Daily Planner Todounorderly GmbH4.8163,682
Todo List & Reminder - TodoeryBetterApp Tech Co., Limited4.615,485
TickTick:To-Do List & CalendarAppest Limited4.8644,878
To Do List WidgetTAPUNIVERSE LLC4.7613,675
03

리뷰가 말하는 불만

경쟁앱 리뷰 90개에서 추출

Paywalling basic features (recurring tasks)자주
  • “Have to get pro to repeat tasks”
  • “We can only repeat tasks if we have pro and it doesn't help structure the day”
  • “Hate that reoccurring events are something you have to pay for I have to ease all events by hand”
  • “Honestly, I hope the developer sees this. It used to be free. I used to use this app ALL the time. And now we can't even repeat?”
제품 기회

Free unlimited recurring/repeating tasks (including weekday-only repeats) as your differentiator; incumbents are burning goodwill by charging for it.

Subscription and trial dark patterns보통
  • “in less than a day, I was charged for the full year app, as I d Had to cancel 24 hours before my subscription was over”
  • “After upgrading to OS 27, I lost access to Structured Pro and was prompted to sign up for an annual subscription”
  • “I paid for the PRO version and it indicated that it was for the lifetime of the app. Now I see that I have to PAY AGAIN”
제품 기회

Honest one-time lifetime purchase or generous free tier; several reviewers explicitly say a fair free tier makes them more likely to pay.

Notifications/reminders failing보통
  • “after that first week, I stopped getting alerts. It took some time for me to figure that out”
  • “I am still having trouble hearing that or seeing them and I have missed to do tasks”
  • “Reoccurring reminders show up on the wrong days and can't be deleted. When I delete them they keep showing up again”
제품 기회

Reliable local notifications are table stakes; one reminder failure destroys trust in a to-do app.

Data bugs: tasks disappearing, dates shifting보통
  • “there have been several instances where majority of the tasks I had set up would disappear over the few years I've had the app”
  • “the app took a whole chunk of tasks (about a week's worth) and set them all back by a day”
  • “every few months it will change all of the dates in my phone back one day and I have to manually go through all my lists”
제품 기회

Rock-solid local persistence and correct timezone/DST handling; competitors ship date-shift bugs repeatedly.

UX friction in task management (drag, tapping, inbox)보통
  • “once you reach the top of the screen, IT DOESN'T KEEP SCROLLING. It just stops”
  • “the app doesn't sense my tap over the item, neither the check box area nor the word reliably sense my tap”
  • “Can't have too many tasks or every time you edit one, the app freezes entirely”
  • “Structured absolutely needs a search function”
제품 기회

Fast sorting/filtering, easy reordering, search, and check-off that works every tap; also interactive Home Screen widgets (users ask to check tasks from the widget).

04

1인이 만들 수 있나

개발 난이도와 리스크를 분해

규모3개월 이상서버불필요 (온디바이스)
⚠ 23 strong competitors including Microsoft and Google; top 10 hold ~900k reviews⚠ Reviews show heavy ADHD/visual-timeline loyalty to incumbents like Structured, switching costs are real⚠ Widget and Apple Watch support expected by users, both add scope⚠ Notification reliability on iOS needs careful testing

Buildable solo with local-first Swift (SwiftData + UserNotifications + WidgetKit), no backend. But ranking organically for 'to do list' against free apps from Microsoft, Google, TickTick and Todoist is the hard part, not the code. Expect 3+ months before launch and a long grind on ASO and review velocity.

05

만든다면, 이렇게

1페이지 기획서 (출발점, 정답 아님)

A fast, honest to-do list where recurring tasks and search are free forever, sold as a cheap one-time purchase.

누구에게

Students and ADHD adults who want a simple visual to-do list without subscription pressure.

어떤 문제

Incumbents paywall recurring tasks, hide restore/lifetime options, run aggressive trials, and ship bugs where tasks shift a day or vanish.

MVP 기능
  • ·Accounts and cloud sync at launch
  • ·AI features before core UX is solid
  • ·Subscription-only pricing or restricted task counts
만들지 말 것
    가장 작은 버전

    One-tap check-off list with free repeats, one solid widget, and notifications. Nothing else.

    수익 모델

    Free core with free repeats; one-time 'Pro' unlock for themes/icons/import-export. No subscription.

    앱 이름·부제 후보
    To Do List - Simple & Free RepeatsTo Do List Widget: Tasks FreeDaily To Do List & Reminders
    06

    솔직한 경고

    이 기회의 가장 큰 함정

    Users are tired of paywalls on basic lists and widgets, and 10 big apps already hold 900k+ reviews.

    이 리포트가 도움이 됐나요?
    데이터: Apple iTunes Search API + App Store 공개 리뷰(App Store · 미국) · 수집 2026.08.06 · 리뷰 샘플 90개(최신 우선, 앱당 최대 500개 한계) · 분석은 로컬 배치(구독 LLM)로 선처리, 런타임 호출 없음